Gnomon Master Classes 2009 Music Video Post Production

Ergin Kuke will discuss the methods, pipeline, budgeting and client expectation management of 3d/post production work in a small studio environment. Case studies on 3 music videos will be covered: Anjulie's "Boom" (MTV Music Award's Best Newcomer Artist Video), Regina Spektor's "Laughing with God" and Beyonce's "Sweet Dreams". The music video industry is not the huge money maker it used to be. One of the reasons they still get done is as a creative outlet and a means to "make a name" for the studios and directors involved. It tends to be a more freely creative environment, especially when young musicians and bands are in play. Budgets are tight, deadlines are very tight and managing the layers between production houses, directors, musicians, music labels and the post-production house is a risky business. How to actually get the job, what creative input does the post production company have, budgeting of time and money, managing client expectations, pipelines and delivery methods. Ergin will go over 3 case studies and explain how a 3-5 man studio finished 6 music videos in 2 and a half months. Results are sometimes great and sometimes less than great. Successes and shortcomings will be analyzed in an attempt to share the experiences and what was learned from them.