Writing Advertising Copy: How to Write Copy that Boosts Response Rates and Gets Results (Audiobook)
Pamela Brooks, "Writing Advertising Copy: How to Write Copy that Boosts Response Rates and Gets Results (Audiobook)"
Summersdale Publishers Ltd | ISBN-10: N/A | 2008 | ISBN-13: 9781848390461 | 1 hour 47 min. | mp3 | 62,4 MB
Summersdale Publishers Ltd | ISBN-10: N/A | 2008 | ISBN-13: 9781848390461 | 1 hour 47 min. | mp3 | 62,4 MB
Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail.
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