Udemy – Raising Capital for Your Business
WEBRip | MP4/AVC, ~120 kb/s | 854 x 480 | English: AAC, 76.6 kb/s (2 ch), 44.1 KHz | 285 MB
Genre: Business / Finance | Language: English | +Project Files
WEBRip | MP4/AVC, ~120 kb/s | 854 x 480 | English: AAC, 76.6 kb/s (2 ch), 44.1 KHz | 285 MB
Genre: Business / Finance | Language: English | +Project Files
Welcome to private money prep school where you will learn the secrets of successfully raising private money for you business or real estate deal.My name is Professor Richard Odessey, and I'll be leading you through the course. I am an entrepreneur that started my own business and successfully raised capital and I am also an investor in businesses and real estate. So, I've been where you are and I've been where your investors are.
When it came to funding my deals, I had a very expensive education in the school of hard knocks, before I figured out the secrets of raising capital from private investors.
Over the course of the last few years I've worked on over 100 private money deals. And now, I help business owners in a wide variety of industries from renewable energy to real estate to raise the capital they need. And I know I can help you too.
I've designed this course specifically for business owners, real estate entrepreneurs, and those wishing to start a business, and need capital to reach their goals.
At the end of this course you will understand the little known secrets of how private money works, and you will be able to structure your funding by offering private investors what they want, provide the information that will get their attention, and avoid the pitfalls that will turn them away.
I will walk you through this process step by step. And through the tools and checklists you will be provided in the course, you will be able to create a blueprint for raising private money that is specific to your particular business or project.
I look forward to seeing you in class and working with you to get the financing you need.
What are the requirements?
- Students are expected to own a business
- or be starting a business with a specific goal in mind
- Students should have a decent word processing program and a basic knowledge of excel
What am I going to get from this course?
- Over 60 lectures and 2.5 hours of content!
- structure their business or project to attract investment money
What is the target audience?
- Entrepreneurs who want to start a business and business owners that want to grow their business or take it to the next level.
- Any Entrepreneur who wants to minimize the financial risk of their business plan.
Curriculum
Section 1: Introduction
Lecture 1 Is this the right course for me Preview 01:13
Where to get the Money
Lecture 2 Is it Covering the Right Stuff Preview 02:42
Why Banks won't fund your business
Lecture 3 Is this the right instructor Preview 01:34
Professor Richard's credentials
Lecture 4 Why You Won't be Bored Preview 01:27
Section 2: Who are Your Investors
Lecture 5 Stay Away From Banks Preview 02:10
Why you shouldn't waste your time with Banks
Lecture 6 The Advantages of Private Money Preview 03:54
Why Private Money is the preferred choice for start up and growth capital
Lecture 7 Income Rich vs Asset Rich 03:05
Who are the real wealthy that invest in business? Things aren't always what they appear to be
Lecture 8 Where to Find the Right Investors 03:30
Defining who the investors are that you need to look for to fund your business
Section 3: What Investors Want
Lecture 9 How Investors think about Risk 03:04
The art of putting yourself in your investor's shoes
Lecture 10 A Clear Path to Exit 01:14
Understanding the difference between an exit for the investor vs. the entrepreneur
Lecture 11 Terms of Investment (ROI) 03:49
How to be Flexible and Creative in setting the terms of investment that will satisfy your investor
Lecture 12 Investor criteria 01:09
With so many possibilities for creating an ROI, it should be possible to find mutually agreeable terms.
Lecture 13 Investment Fees 03:10
Underwriting fees - whether & how much you should pay. Be Prepared: What investors need for due diligence.
Section 4: Defining Sources of Investment Risk
Lecture 14 Business valuation 01:49
Valuing your business for Equity Investments
Lecture 15 Asset Acquisition 01:21
How investors view the acquisition of major assets by the company
Lecture 16 Closing Costs 01:22
Finder's and brokers fees. When they should be paid, legal considerations, and investor perceptions.
Lecture 17 Customer Acquisition and Retention 01:31
Beating the competition and acquiring customers at a profit
Lecture 18 Personnel 01:04
Investor perceived risks of employees
Lecture 19 Operations 00:35
Operational costs and "burn rate" concerns of investors
Lecture 20 External Factors 00:56
External factors can have a major impact on your business so it is important you address them with investors
Section 5: Setting Your Business Valuation
Lecture 21 Asset Based Value 02:51
how should you set the price of a share or value of a percentage of ownership? - Asset based Valuation
Lecture 22 Pre-Revenue Valuations 03:03
How to set the value of an equity investment in a start-up or pre-revenue company
Lecture 23 Using the Valuation-Investor ROI Calculator 08:17
Demonstration video on using the Investor ROI Calculator to determine the value of an investment
Section 6: Analyzing Your Business Risk -Asset Acquisition
Lecture 24 Evaluating Real Property 04:05
How to accurately calculate the value of Real Estate. Bonus: the best way to do "comps"
Lecture 25 Evaluating Hard Assets 02:11
Lecture 26 Evaluating Equipment 02:08
Lecture 27 Evaluating Inventory 01:50
If you are a tangible product based business, you probably have to deal with the issue of inventory.
Inventory is a double edged sword. On the one hand, having lots of inventory ties up capital, and could choke the life blood out of a business. On the other hand, a business needs some inventory to fulfill customer orders in a timely manner
Lecture 28 Are you paying too much? 06:30
The most important thing for a business is Cash. Buy LOW if you want to survive.
Section 7: Analyzing Your Business Risk -Closing Costs
Lecture 29 Managing Closing Costs & Commissions 02:18
How to price and negotiate finder's fees and get your investor to buy in.
Section 8: Analyzing Your Business Risk -Acquiring and Retaining Customers
Lecture 30 Always focus on the Customer 03:51
Customers (people or entities which create revenue for a business) are the business' sustenance. A company without customers (or enough customers), will expire quickly. Investors don't like that kind of investment :).
Lecture 31 Crowd Funding 02:34
What is Crowd Funding. Who can use crowd funding both to raise capital and prove marketability
Lecture 32 E-Commerce 01:54
Every business, even brick and mortar businesses need to have an online presence. And I mean not just a token website, but a functioning and effective site for selling the business' goods and services. Without this, any investor that reviews your offering is going to think you are an outmoded dinosaur. And he or she will be highly dis-incentivized to invest. Even in real estate, successful businesses have a website to attract and manage buyers, sellers, brokers, etc
Lecture 33 Who is your competition 02:42
Defining your competition too narrowly to make your product or service stand out is a good way to lose the confidence and respect of an investor. Because it delivers the message "I don't really know my market." We discuss how to define and research your competition
Lecture 34 Increasing Customer Value 01:42
How to create and improve a marketing plan that will satisfy investors.
Lecture 35 Reducing Marketing Costs 01:45
Don't. marketing is a revenue producing activity, and the amount spent should be based on ROI.
Lecture 36 Can you Make a Big Profit? 02:18
Big Profits are what attracts investors. They don't want a little extra income, they want a windfall.
Section 9: Dealing with Personnel Risks
Lecture 37 Building a Team 01:39
"I'd rather invest in a great team with a mediocre idea, than a mediocre team with a great idea." - so here's how to build a great team.
Lecture 38 Expertise - what you need vs what you have 01:39
The successful operation of every business requires expertise. How to acquire what you don't have.
Lecture 39 Board of Advisors 00:51
A big benefit for companies and investors
Lecture 40 Experience - What you need vs What you have 01:55
Lecture 41 Character 03:57
The integrity and character of you and your team can make or break a deal
Lecture 42 "Skin in the Game" 01:29
Why most investors require this
Section 10: Analyzing Your Business Risk -Capital Costs and Expenses
Lecture 43 Know your numbers 02:34
Knowing and understanding in great detail, the financial aspects of your business is a key factor in establishing credibility with an investor. One strike and you're out.
Lecture 44 Hiring vs Outsourcing 01:43
Employees are EXPENSIVE. Investors know this, and are very skeptical of plans that include the hiring of paid employees before there is revenue to pay them. Here's how to deal with this.
Lecture 45 Managing Expenses 02:38
Considering that most young companies have a burn rate that is draining them of their financial life blood, a.k.a. their investor's money, managing expenses is a mission critical activity. Here's how to deal this this.
Lecture 46 Tracking Finances 01:09
Track every expense and dollar of revenue from day 1. Here's how to do this without being overwhelmed.
Section 11: Analyzing Your Business Risk -Effect of External Factors
Lecture 47 Importance of Market Research - local factors 02:35
If you are a brick and mortar business, or a real estate based business, or you picking an area to test out a marketing campaign, knowledge of the local market is crucial to your successful. Here's what you should do.
Lecture 48 Market research - Industry factors 00:55
Lecture 49 Market Research - Economic and other factors 01:20
The world we live in is very interconnected. It is not unusual for events half a globe away to impact your business. Investors are aware of this and you must be too
Lecture 50 Managing the Future 02:18
Nobody has a crystal ball. However, all investors want to see your projections (best guess) of how your business or project will fare for at least until the investor can exit the investment with his/her return of capital and profit. How to be clear and accurate about your assumptions.
And how to create your pro forma. Downloadable spreadsheets to help you.
Section 12: Clear Path to Exit -Your Timeline
Lecture 51 Timeline 02:34
Well one of the most important of those concerns is "WHEN" is your investor going to get his money back. A key part of your exit strategy should be getting the investor paid off as soon as possible. Here's how to plan it.
Lecture 52 Use the Acronym "STREAM" 01:21
A catchy little mnemonic device when setting up milestones.
Lecture 53 The importance of Wiggle Room 02:10
Lecture 54 Know Your End Game 03:58
Make sure you are prepared for the exit event. Here's what it takes to go through an IPO or acquisition
Lecture 55 Effect of Timing on ROI 02:37
ROI is return on investment over a specific time period. For equity investments this can be a big advantage for the investor. We show you how.
Lecture 56 Plan B 01:30
There are times and circumstances when the original plan cannot be carried out. Well, it's time to implement Plan B. Here's how.
Section 13: Where to Go From Here
Lecture 57 Being Prepared 00:56
Because now you know how investors think, what they consider the important criteria that a business needs to qualify for funding, And you possess techniques and solutions to transform your business into a funding magnet.
Lecture 58 The Executive Summary - Your Calling Card 02:49
Creating a well-constructed executive summary of your offering, that draw interested investors to you. Without it, you are at a great disadvantage.
Lecture 59 Making a Presentation 01:37
How to create a presentation without difficulty, and deliver it without stage fright.
Lecture 60 Making It Legal 04:56
There are legal procedures you have to carry out, before you raise capital from private investors. You must abide by them–it is the law. How to do this without it costing and arm and a leg.
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