Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator
Roger Dawson “Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator"
Career Press | 1999-08 | ISBN: 1564144283 | 255 pages | HTML | 1,76 MB
Career Press | 1999-08 | ISBN: 1564144283 | 255 pages | HTML | 1,76 MB
Review
While the market is flooded with books on how to pitch, sell, wrangle and close a deal, this book rises well above most of them. Author Roger Dawson takes salespeople step by step through the economic and psychological aspects of successful negotiating. Expertly and conversationally written, and strategically structured, this book actually delivers what its title promises: plenty of secrets about power negotiating. View your job in sales as a chess game you can control because you know the rules, from the opening gambit to the power plays in the middle, to the all-important close. If you've read Dawson's Secrets of Power Negotiating, you'll find a good bit of repetition here, but even when he cites the same gambits, he discusses using them to make sales. You only need to read one of the two books, but we […] say make it this one if you're in sales. Learn these gambits, so you can say, "Checkmate."
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