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The Growth Strategies Of Hotel Chains

Posted By: yousufhunk
The Growth Strategies Of Hotel Chains

The Growth Strategies Of Hotel Chains
Routledge | January 25, 2006 | ISBN-10: 0789026643 | 232 pages | PDF | 15.2 MB

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.