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Joe Vitale - Buying Trances: A New Psychology Of Sales And Marketing

Posted By: Tino Gara
Joe Vitale - Buying Trances: A New Psychology Of Sales And Marketing

Joe Vitale - Buying Trances: A New Psychology Of Sales And Marketing - a new psychology of sales and marketing
Wiley | ISBN: 0470095199 | 3/16/2007 | English | 209 pages | PDF | 1.5 MB

What if you could master a sales and marketing technique that worked almost like magic? What if you could turn reluctant skeptics into loyal customers just by saying the right words at the right time? What if you could control the way customers perceived you and your product? If you knew marketing guru Joe Vitale's secrets of buying trances, you could do all that and more!

In Buying Trances, Vitale reveals the most powerful secret of effective persuasion the world has ever known. Combining the basics of good marketing with cutting-edge concepts in influence and persuasion, he shows you how to help customers enter a "buying trance"—a special mental state in which they become more suggestible and pliant than usual. Once in the buying trance, you'll have the freedom to frame and position yourself and your product in the minds of customers—leading them to the almost inevitable decision to buy.

When you read a book, focus on a conversation, or just think deeply about life, you block out much of the surrounding world and put yourself in a sort of personal trance. These kinds of trances aren't that uncommon at all. But the ability to connect with people while they're in a trance truly is. The best marketing and selling messages are designed to break into the customer's trance and connect with the customer on the level of his or her deepest concerns and interests, creating a window for the marketing message to get through.

Buying Trances explains these everyday trances and offers practical guidance for marketers and salespeople who want to take advantage of them. By learning to inject themselves into a customer's personal trance, good marketers can turn that personal trance into a buying trance. It sounds like science fiction, but it's not. Trances are real and easy to manipulate if you know their secrets. For daring marketers and salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

Praise for Buying Trances
"The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date."
-Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis

"This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written."
-Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want

"As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it."
-Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

"Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book."
-Joseph Sugarman, President, BluBlocker Corporation

"Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement."
-Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question

"Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!"
-Winston Marsh, veteran Australian marketer

Reviews
Buying Trances: A New Psychology of Sales and Marketing by Joe Vitale was even better than I expected. To me it goes beyond Hypnotic Writing and Hypnotic Writing is one of my favorite books, I even travel with it.

The wild thing about Buying Trances is the stories Joe uses to get his point across and he does this in a very classy, sophisticated way. Not only does he know what a nested loop is, he uses them frequently and he takes it a high art form. I like that Joe does persuasion without manipulating the reader, in fact he even lets you know how to spot when you're being manipulated by shifty salespeople who use NLP and Hypnosis to take advantage of people when that was not the purpose of NLP and hypnosis to begin with, those tools were created to help people.

It is very clear Joe is here to help others, so what if he plugs his websites and books, I'm glad he does frankly and the reason is because in his book The Attractor Factor he mentions these special monks he contacted to help his friend who was dying in the hospital, long story short, the girl was healed over night. Because of this story I hired the monks myself to help with a dicey situation and that situation shifted completely in my favor within 3 days of me contacting them.

What I'm trying to say is this, Vitale gives vital information, he teaches you , he shows you how to do it yourself. How to get those sales and he does it in a spiritual way to boot! I was taught, Feed a man a fish you feed him for a day, show a man how to fish and you feed him for life. Joes teaches you the how to of having a better life and business.

His books are consistently relevant and packed with little known tid bits of information that have helped me tremdously which is why I'm a loyal customer.

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