"Essentials of Strategic Management" by J. David Hunger, Thomas L. Wheelen

The book is significantly shorter than our other books, but authors have not “dumbed it down” or made it “cutesy.” It is a rigorous explanation of many topics and concerns in strategic management.

The goal of this book is to keep the length of this book under 200 pages so that it could be easily affordable by all. The content is based on rigorous research studies.

BRIEF CONTENTS
PART I Introduction to Strategic Management
Chapter 1 Basic Concepts of Strategic Management
Chapter 2 Corporate Governance and Social Responsibility
PART II Scanning the Environment
Chapter 3 Environmental Scanning and Industry Analysis
Chapter 4 Internal Scanning: Organizational Analysis
PART III Strategy Formulation
Chapter 5 Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6 Strategy Formulation: Corporate Strategy
Chapter 7 Strategy Formulation: Functional Strategy and Strategic Choice
PART IV Strategy Implementation and Control
Chapter 8 Strategy Implementation: Organizing for Action
Chapter 9 Strategy Implementation: Staffing and Leading
Chapter 10 Evaluation and Control
PART V Introduction to Case Analysis
Chapter 11 Suggestions for Case Analysis
Appendix 11.A Suggested Techniques for Case Analysis and Presentation
Appendix 11.B Resources for Case Research
Appendix 11.C Strategic Audit of a Corporation

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