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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [repost]

Posted By: FenixN
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [repost]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Audio CDs in MP3 / English: MP3, 32 kb/s (2 ch) | Duration: 7 hours | ISBN-10: 1596590688 | 2006 | 102 MB
Genre: Business, Job

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.


Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


· Reconstruct market boundaries


· Focus on the big picture


· Reach beyond existing demand


· Get the strategic sequence right


· Overcome organizational hurdles


· Build execution into strategy


W. Chan Kim (Author)
Renee Mauborgne (Author)

Look also:

Alan Weiss - Framed

Cardone University Sales Training

Kim Roach - Marketing Lab

Pam Hendrickson – Marketing Roadmap

Pam Hendrickson and Mike Koenigs - Make, Market, Launch IT 2014

Guided Profit System 2.0

Simon Aronowitz - Testimonial Machine

Lee McIntyre - Momentum Marketing System 2011

Lee McIntyre – 10x Formula Intensive Training (2015)

Offshore Tactics Workshop: Insider's Kit

Passport to Freedom

Rapid Video Blogging Course

Vick Strizheus – High Traffic Academy 2.0

OMG No Holds Barred 2015: Project Breakthrough


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