Mastering Marketing by Ian Ruskin-Brown
Thorogood; 2nd edition | September 2006 | English | ISBN: 1854183230 | 346 pages | PDF | 6 MB
Thorogood; 2nd edition | September 2006 | English | ISBN: 1854183230 | 346 pages | PDF | 6 MB
Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.