Cross-Industry Innovation Process: Strategic Implications for Telecommunication Companies
Tobias Hahn, "Cross-Industry Innovation Process: Strategic Implications for Telecommunication Companies"
English | ISBN: 3658088265 | 2015 | 206 pages | PDF | 2 MB
English | ISBN: 3658088265 | 2015 | 206 pages | PDF | 2 MB
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.