Routledge Handbook of Sports Sponsorship: Successful Strategies by Luiggino Torrigiani
English | 17 Nov. 2006 | ISBN: 0415401119, 0415401100 | 288 Pages | PDF | 2 MB
English | 17 Nov. 2006 | ISBN: 0415401119, 0415401100 | 288 Pages | PDF | 2 MB
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.