E-marketing
E-marketing by Raymond Frost
English | Sep 18, 2013 | ISBN: 1292000414 | 496 Pages | PDF/AZW4 | 32.33 MB/35.82 MB
English | Sep 18, 2013 | ISBN: 1292000414 | 496 Pages | PDF/AZW4 | 32.33 MB/35.82 MB
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.