Advertising and Violence: Concepts and Perspectives (Routledge Advances in Management and Business Studies)
Advertising and Violence: Concepts and Perspectives (Routledge Advances in Management and Business Studies) by Nora J. Rifon
English | October 2, 2014 | ISBN: 0765642697, 0765642689 | 320 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 14 MB
English | October 2, 2014 | ISBN: 0765642697, 0765642689 | 320 Pages | EPUB/MOBI/AZW3/PDF (Converted) | 14 MB
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.