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Sales Promotion by Julian Cummins [Repost]

Posted By: Free butterfly
Date: 1 Dec 2014 07:26:41
Sales Promotion by Julian Cummins [Repost]

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work by Julian Cummins
English | July 2003 | ISBN: 0749438649 | 273 pages | PDF | 8 MB

""This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner."" –Edwin Mutton, Director General, Institute of Sales Promotion

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