Rob Bowdery, "Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material"
2008 | ISBN-10: 294037368X | 175 pages | PDF | 35 MB
2008 | ISBN-10: 294037368X | 175 pages | PDF | 35 MB
Learn the art of conceptual copywriting from a master
* Concentrates on the copywriter-client relationship
* Includes exercises and case studies of some of the best ad campaigns from around the world