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Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material (repost)

Posted By: Veslefrikk
Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material (repost)

Rob Bowdery, "Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material"
2008 | ISBN-10: 294037368X | 175 pages | PDF | 35 MB

Learn the art of conceptual copywriting from a master

* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world