Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling

Get a "win" on every call
Do you dread cold calling? Sure, prospecting for customers is a necessary part of doing business, but does that mean you're stuck being the cheesy salesman who irritates everyone? Shouldn't there be a better way?
There is. Art Sobczak's Smart Calling gives you a proven system that makes sense and gets results. Instead of following tired old formulas and scripts that customers recognize and dismiss from a mile away, you'll discover an intelligent method for engaging prospects in a productive conversation that leads them to take action.
Sobczak has built a highly successful career around delivering specific tactics and strategies for winning sales communications. In Smart Calling, he lets you in on his more than twenty-five years' experience, giving you the field-tested, practical information you need to make your calls work while skipping the abstract theory and fancy slogans.
Filled with hundreds of real-world stories and example conversations, Smart Calling equips you to:
* Gather intelligence to make your calls smart
* Utilize the latest "social engineering" techniques
* Generate interest with great opening statements
* Deal effectively with resistance
* Work with screeners, gatekeepers, and assistants
* Listen and learn from your customers
* Get commitment for action
* Stay motivated
* Never be "rejected" again
* And more!
Nobody likes cold calling, and for good reason. Most of the time, cold calls don't work and end up wasting everyone's time. Smart Calling gives you a new and better approach to winning the quality sales that drive growth and create opportunities. So forget about cold calling; get Smart Calling. Don't pick up the phone without it!