Getting Down to Business: An Agenda for Corporate Social Innovation (repost)
Getting Down to Business: An Agenda for Corporate Social Innovation By Rachel Jupp
Publisher: Demos 2002 | 68 Pages | ISBN: 1841800511 | PDF | 3 MB
Publisher: Demos 2002 | 68 Pages | ISBN: 1841800511 | PDF | 3 MB
Companies can make a major contribution to their community by doing the thing they do best - innovating. Instead of treating corporate responsibility (CSR) as a bolt-on reputation management issue, companies should direct human resources from their core business to developing innovative solutions to social problems.