The Handbook of Organic and Fair Trade Food Marketing
Wiley-Blackwell | 2007-03-23 | ISBN: 1405150580 | 312 pages | PDF | 2,7 MB
Wiley-Blackwell | 2007-03-23 | ISBN: 1405150580 | 312 pages | PDF | 2,7 MB
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals.