Billions: Selling to the New Chinese Consumer (repost)
Billions: Selling to the New Chinese Consumer
Palgrave Macmillan | 2005-12-13 | ISBN: 1403971692 | 240 pages | PDF | 2,5 MB
Palgrave Macmillan | 2005-12-13 | ISBN: 1403971692 | 240 pages | PDF | 2,5 MB
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer–all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.