Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Marketing Identities through Language: English and Global Imagery in French Advertising

Posted By: Book-er
Marketing Identities through Language: English and Global Imagery in French Advertising

Elizabeth Martin "Marketing Identities through Language: English and Global Imagery in French Advertising"
Palgrave Macmillan | 2006-04-30 | ISBN: 1403949840 | 240 pages | PDF | 1,4 MB


Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Download FREE: