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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2 edition

Posted By: interes
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2 edition

Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2 edition by Jesko Perrey and Dennis Spillecke
English | 2013 | ISBN: 1118489527 | 398 pages | PDF | 5 MB

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters