Brand Against the Machine (repost)
John Morgan, "Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition"
English | ISBN: 1118103521 | 2011 | 210 pages | EPUB | 0,2 MB
English | ISBN: 1118103521 | 2011 | 210 pages | EPUB | 0,2 MB
The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your audience and win their business by giving more and selling less. Yours must be a Brand Against the Machine.