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Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research, 2nd edition

Posted By: tukotikko
Date: 8 Nov 2013 09:49:40
Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research, 2nd edition

Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research, 2nd edition By Bryan K Orme
2009 | 228 Pages | ISBN: 0972729771 | scanned PDF | 8 MB


"Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students"-Page ix.


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