The Marketing Plan: How to Prepare and Implement It (4th edition) (repost)
William M. Luther - The Marketing Plan: How to Prepare and Implement It (4th edition)
Published: 2011-03-09 | ISBN: 0814416934 | PDF | 304 pages | 3 MB
Published: 2011-03-09 | ISBN: 0814416934 | PDF | 304 pages | 3 MB
The rules for creating marketing plans have changed…and if you’re not up to speed with developments like search engine optimization (SEO), social networking sites, pay-per-click, and other Web 2.0–based methods, you and your company are going to be left behind.