Diffusion of Innovations, 5th Edition
ISBN: 0743222091 | 2003 | PDF | 512 pages | 3 MB
ISBN: 0743222091 | 2003 | PDF | 512 pages | 3 MB
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.