CLEP Principles of Marketing

About this Book
This book provides you with comprehensive preparation for the CLEP Principles of Marketing CBT. Inside you will find a concise review of material typical of a one-semester introductory course in marketing, as well as tips and strategies for test-taking. We give you three full-length REA practice tests, all based on the official CLEP subject exam. Our practice tests contain every type of question that you can expect to encounter on the CLEP CBT. Following each practice test you will find an answer key with detailed explanations designed to help you more completely absorb the test material.

About thE EXAM
Who takes CLEP exams and what are they used for?
CLEP (College-Level Examination Program) examinations are usually taken by adults who have acquired knowledge outside the classroom and wish to bypass certain college courses and earn college credit. The CLEP Program is designed to reward students for learningÑno matter where or how that knowledge was acquired. The CLEP is the most widely accepted credit-by-examination program in the country, with more than 2,900 colleges and universities granting credit for satisfactory scores on CLEP exams.
Although most CLEP candidates are adults returning to college, many graduating high school seniors, enrolled college students, and international students also take the exams to earn college credit or to demonstrate their ability to perform at the college level. There are no prerequisites, such as age or educational status, for taking CLEP examinations. However, because policies on granting credits vary among colleges, you should contact the particular institution from which you wish to receive CLEP credit.
There are two categories of CLEP examinations:
1. CLEP General Examinations, which are five separate tests that cover material usually taken as requirements during the first two years of college. CLEP General Examinations are available for English Composition (with or without essay), Humanities, Mathematics, Natural Sciences, and Social Sciences and History.
2. CLEP Subject Examinations, which include material usually covered in an undergraduate course with a similar title. The CLEP Principles of Marketing CBT is one of 29 subject examinations.