Complete Guide to Internet Publicity
John Wiley & Sons | 2002-01-02 | ISBN: 0471105805 | 436 pages | PDF | 6,2 MB
John Wiley & Sons | 2002-01-02 | ISBN: 0471105805 | 436 pages | PDF | 6,2 MB
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns.