Cross-Cultural Selling For Dummies (repost)

Appeal to the multicultural market and send your sales soaring
Want to reach out to customers from other cultures? This practical, easy-to-understand guide shows you how to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.
Adapt to multicultural markets — measure the purchasing power of other cultures and change the way you market and sell
Develop a marketing campaign with wide appeal — do your research, pick the right media, tune your materials to your market, and establish a presence in the community
Build rapport with culturally diverse clients — identify generational differences, pronounce names correctly, and determine customer motivation
Adapt your sales presentation and techniques — clear language barriers, boost your street cred, and present financing options in ways that appeal to your multicultural clientele
Close the sale — recognize and overcome objections, handle negotiations with skilled hagglers, and head off potential buyer's remorse
Create a foundation for long-term success — excel at customer service, create a strong referral base, and maintain a diverse sales team
Open the book and find:
Six steps to a multicultural mindset
Tips for overcoming stereotypes
Strategies for sizing up your competition
Guidelines for building a diversity-friendly business
Tips for adapting your product line
Do's and don'ts for meeting and greeting
The most common buying signals
Culture-specific insiders information
Strategies for generating referrals