The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media... (repost)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
English | ISBN: 0470113456 | edition 2007 | PDF | 304 pages | 2,4 mb
English | ISBN: 0470113456 | edition 2007 | PDF | 304 pages | 2,4 mb
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.