Logos and No Gos: How to Understand and Get the Most from Your Brand IP (repost)
Logos and No Gos: How to Understand and Get the Most from Your Brand IP
Wiley | 2007-02-16 | ISBN: 0470060379 | 240 pages | PDF | 1,2 MB
Wiley | 2007-02-16 | ISBN: 0470060379 | 240 pages | PDF | 1,2 MB
"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management."