Social Communication in Advertising: Consumption in the Mediated Marketplace, 3rd Edition
Social Communication in Advertising: Consumption in the Mediated Marketplace by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill
2005 | ISBN: 0415966760 | English | 696 pages | PDF | 34 MB
2005 | ISBN: 0415966760 | English | 696 pages | PDF | 34 MB
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition includes:
* discussion of new technologies and issues, from the Internet to globalization
* updated and expanded examples and illustrations
* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice