Children as Consumers: A Psychological Analysis of the Young People's Market
Children as Consumers: A Psychological Analysis of the Young People's Market
Publisher: Routledge | ISBN: 0415185351 | edition 1998 | CHM | 224 pages | 10,1 mb
Publisher: Routledge | ISBN: 0415185351 | edition 1998 | CHM | 224 pages | 10,1 mb
The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation.