Designing for Growth: A Design Thinking Toolkit for Managers
Jeanne Liedtka, Tim Ogilvie , "Designing for Growth: A Design Thinking Toolkit for Managers"
C.lumbia Uni-ty Press | 2011 | ISBN: 0231158386 | 248 pages | epub, mobi | 1,4 + 1,6 MB
C.lumbia Uni-ty Press | 2011 | ISBN: 0231158386 | 248 pages | epub, mobi | 1,4 + 1,6 MB
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.