Strategy, 2008-2009 (repost)
Dave Ketchen, Alan Eisner, "Strategy, 2008-2009"
English | 2008 | ISBN: 0073381284 | 336 pages | PDF | 4,6 MB
English | 2008 | ISBN: 0073381284 | 336 pages | PDF | 4,6 MB
Overview: Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook.
Designed by faculty at a focus group, this text will published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.