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George E. Belch, Michael A. Belch, "Advertising and Promotion: An Integrated Marketing Communications Perspective,”(repost)

Posted By: lenami
Date: 23 Mar 2012 08:53:26
George E. Belch, Michael A. Belch, "Advertising and Promotion: An Integrated Marketing Communications Perspective,”(repost)

George E. Belch, Michael A. Belch, "Advertising and Promotion: An Integrated Marketing Communications Perspective,”
ISBN: 0072536764 | edition 2003 | PDF | 819 pages | 12 mb

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers


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