BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest (repost)
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest by Marshal Cohen
English | 2009 | ISBN: 0071667830 | 224 pages | PDF | 1,1 MB
English | 2009 | ISBN: 0071667830 | 224 pages | PDF | 1,1 MB
18 easy ways to ensure consumers choose your product over the competition’s
The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.
Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by
Adding new, must-have features through dramatic upgrades
Providing extra services to add value
Building upon a strong reputation and impressive brand heritage
Reevaluating every product to make your company lean and mean as possible
Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.