MicroMarketing: Get Big Results by Thinking and Acting Small

BIG NEWS! (Advance Praise for microMARKETING)

"Greg Verdino presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass–and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone."
—Seth Godin, author of Linchpin

“microMARKETING is big. Now anybody can dominate a market. Especially you. So what are you waiting for?”
—David Meerman Scott, author of The New Rules of Marketing & PR

“Makes the case for the death of mass marketing in a compelling way."
—Al Ries, co-author, War in the Boardroom

“[Essential] for anyone who has ever had to create a great marketing plan without a million dollar budget or an army of resources.”
—Rohit Bhargava, SVP, Ogilvy 360 Digital Influence and author of Personality Not Included

“Shows how big became passé and proves that in our overhyped society the teeniest push is the way in.”
—Richard Laermer, CEO of RLM Public Relations and author of 2011

“Filled with fresh strategies for engaging fragmented markets and frazzled customers.”
—Jill Konrath, bestselling author of SNAP Selling and Selling to Big Companies

“Hits the nail on the head: Social media efforts should put a face on the company and not focus on the tools.”
—Thomas Hoehn, director, interactive marketing, Eastman Kodak Company

“A must-read for anyone in marketing or technology.”
—Darren Herman, chief digital media officer, kirshenbaum bond senecal + partners

"Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets."
— Brian Solis, author of Engage

“Follow Greg’s 7 shifts from mass to micro and you’ll be a micromaven, capturing the attention of your audience, before you know it.”
—Donna M. Tocci, director, web/new media, Ingersoll Rand




Summary: My New Social Bible
Rating: 5

Greg takes command of the social media space while letting many others and their amazing case studies become the hero to illustrate his point that successful results in mass marketing is quickly coming to an end. This book is for everyone including the Mom and Pop marketer who Greg helps to realize that control is in their hands to disseminate very powerful micro messages through social channels. It's also for the corner office marketer who needs to realize that the world has already changed. Read it and absorb. I found myself modifying my current social campaigns in real time to adapt these sound approaches to social media that will get you results for you and/or your client. It's incredibly well written, easy and fun to read, and in a pleasant conversational tone. Enjoy.