Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World (Audiobook)
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World (Audiobook) By Fraser P. Seitel, John Doorley, read by Sean Pratt
Unabridged edition 2012 | 7 hours and 26 minutes | ISBN: n/a , ASIN: B00AI1DL3E | MP3 128 kbps | 430 MB
Unabridged edition 2012 | 7 hours and 26 minutes | ISBN: n/a , ASIN: B00AI1DL3E | MP3 128 kbps | 430 MB
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. Never lie, never whine, and never try to predict the future!