Buyology: Truth and Lies About Why We Buy (Audiobook)
Buyology: Truth and Lies About Why We Buy (Audiobook) By Martin Lindstrom, read by Don Leslie
Unabridged edition 2008 | 7 hours and 23 mins | ISBN: 0739376012 | MP3 80 kbps | 266 MB
Unabridged edition 2008 | 7 hours and 23 mins | ISBN: 0739376012 | MP3 80 kbps | 266 MB
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.