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Gender Advertisements

Posted By: enmoys
Gender Advertisements

Gender Advertisements By Erving Goffman
1987 | 100 Pages | ISBN: 0061320765 | scanned PDF | 53 MB


Gender Advertisements investigates the way commercial advertising both reflects and helps shape our concept of “masculine” and “feminine” behavior. Goffman argues that gender ideas are the result of a ritualized cultural performance. He presents a series of photographs and advertisements in order to illustrate a pattern of gendered displays and poses.