Improvisational Design: Continuous, Responsive Digital Communication
Suguru Ishizaki, «Improvisational Design: Continuous, Responsive Digital Communication»
MIT Press | ISBN: 026209035X | 2002 | PDF | 184 pages | 2.51 MB
This book proposes a theoretical framework for creating communication design solutions that are as active and dynamic as an improvisational dance performance. In this framework, a design solution, such as a display of on-line news, is considered a performance that consists of a number of active design agents, or performers. Each agent is responsible for presenting a particular element of information, such as a headline or a news story. The individual design agent is sensitive to changes in its context, including the information itself, the goals of the information recipient, and other design agents. The dynamic and continuous design solution as a whole emerges from the activities of collaborating agents. This framework is fundamentally different from the traditional view of communication design, which describes a design solution as a set of fixed attributes. For example, a book design is complete when all the typographic attributes, such as typeface, type size, and leading, are selected and fixed. Once the design is completed, these attributes remain exactly the same throughout the life span of the book.