Cruise Business Development

Editors: Papathanassis, Alexis (Ed.)
Addresses cutting-edge, controversial issues and questions related to the cruise tourism industry
Demonstrates the potential offered by applying a design perspective in cruise tourism research and practical implementation
Explains the core challenges the cruise tourism industry is currently facing, along with first-hand experience from practice

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

Number of Illustrations and Tables
20 b/w illustrations, 44 illustrations in colour
Topics
Tourism Management
Marketing
Engineering Economics, Organization, Logistics, Marketing
Human Resource Management
Business Ethics
Services

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