Guerrilla Marketing Field Guide
Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results by Jay Levinson
English | 2013 | ISBN: 1599184532 | 256 pages | PDF | 2,5 MB
English | 2013 | ISBN: 1599184532 | 256 pages | PDF | 2,5 MB
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time.
From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.