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Understanding the Global TV Format

Posted By: Free butterfly
Understanding the Global TV Format

Understanding the Global TV Format by Albert Moran
English | July 2006 | ISBN: 1841501328 | 189 Pages | PDF | 2 MB

In this concise and well-researched study, the authors examine the global television format as an entity in itself and monitor the developmental stages from conception to distribution. The book charters the exceptional success of such shows as 'Big Brother' and 'Who Wants to be a Millionaire' and in turn the powerful influence these programmes have commanded in shaping the global television industry. Focusing on the marketing of cultural demand, the TV format is shown to have evolved into a commodity blueprint, which is then imitated, marketed and sold for mass consumption.