Cruise Operations Management
Cruise Operations Management (The Management of Hospitality and Tourism Enterprises) by Philip Gibson
English | July 14, 2011 | ISBN: 0750678356 | 193 Pages | PDF | 4 MB
English | July 14, 2011 | ISBN: 0750678356 | 193 Pages | PDF | 4 MB
Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike.
A user-friendly and practical guide it discusses issues such as:
· The history and image of cruising
· How to design a cruise and itinerary planning
· Roles and responsibilities on a cruise ship
· Customer service systems and passenger profiles
· Managing food and drink operations onboard
· Health, safety and security
Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.