The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) by John R. Zaller
English | Aug. 28, 1992 | ISBN: 0521407869, 0521404495 | 382 Pages | PDF | 38 MB
English | Aug. 28, 1992 | ISBN: 0521407869, 0521404495 | 382 Pages | PDF | 38 MB
In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences.