Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Media Convergence Handbook - Vol. 2: Firms and User Perspectives

Posted By: ksveta6
Media Convergence Handbook - Vol. 2: Firms and User Perspectives

Media Convergence Handbook - Vol. 2: Firms and User Perspectives (Media Business and Innovation) by Artur Lugmayr, Cinzia Dal Zotto
2016 | ISBN: 364254486X | English | 473 pages | PDF | 9 MB

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.