Strategic Integrated Marketing Communications by Larry Percy
English | 25 Apr. 2008 | ISBN: 0750679808 | 322 Pages | PDF | 5 MB
English | 25 Apr. 2008 | ISBN: 0750679808 | 322 Pages | PDF | 5 MB
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences.