Subject To Change: Creating Great Products & Services for an Uncertain World {Repost}
Subject To Change: Creating Great Products & Services for an Uncertain World by Todd Wilkens
English | 25 Apr. 2008 | ISBN: 0596516835 | 192 Pages | PDF | 1 MB
English | 25 Apr. 2008 | ISBN: 0596516835 | 192 Pages | PDF | 1 MB
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience.