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Contemporary Wine Marketing and Supply Chain Management

Posted By: AlenMiler
Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management: A Global Perspective by Flint Daniel J.
English | 3 Dec. 2015 | ISBN: 1349557110, 1137492422 | 245 Pages | PDF (True) | 4.29 MB

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.